Fix it yourself
Every guide explains the problem, why it matters, the exact steps to fix it, and how to check that the fix worked.
Security and performance
Add basic HTTP security headers
Strict-Transport-Security, X-Content-Type-Options and a frame policy protect visitors from common attacks with a few lines of configuration.
Intermediate · 30 min
Answer engines and AI visibility
Decide how AI crawlers may access your site
Check which AI crawlers your robots.txt allows, make sure your content is readable without JavaScript, and understand llms.txt.
Intermediate · 25 min
Answer engines and AI visibility
Identify your business with Organization structured data
Describe your business (name, logo, contact details, official profiles) in JSON-LD so search and AI systems can connect your site to the right entity.
Intermediate · 30 min
Technical SEO
Plan clean, readable URLs and site depth
Use short, lowercase, hyphenated URLs and keep important pages within a few clicks of the homepage, without breaking existing links.
Intermediate · 20 min
E-commerce
Product pages: price, availability, shipping and returns
Answer the questions every shopper has before buying, on the page and in Product structured data.
Intermediate · 40 min
Technical SEO
Remove redirect chains and update links to redirected URLs
Redirect old URLs straight to their final destination in one hop, and point your own links at final URLs.
Intermediate · 25 min
Security and performance
Serve everything over HTTPS and fix mixed content
Redirect all HTTP traffic to HTTPS with a permanent redirect, and make sure HTTPS pages do not load any http:// resources.
Intermediate · 30 min
Security and performance
Speed up slow server responses and heavy pages
Reduce time to first byte with caching and better hosting, slim down oversized HTML, and measure real performance properly.
Intermediate · 45 min
Content and on-page
Turn thin pages into useful, readable content
Expand pages that say too little, and make long pages easier to read, without padding them with filler.
Intermediate · 40 min
Technical SEO
Use canonical tags and fix duplicate content
Tell search engines which URL is the preferred version of a page, and consolidate pages that repeat the same content.
Intermediate · 30 min