SXO
Search experience optimisation (SXO)
Check what happens after the click: contact options, calls to action, navigation and readability.
What we check
Full audits run 11 Search experience checks across your crawled pages. The free instant scan runs 7 of them on a single page. These are WebGrowthEngine's own documented heuristics over signals we can observe. They are not an industry standard and cannot predict whether a specific engine or AI assistant will rank or cite you.
Conversion
- Easy ways to get in touch. Visitors ready to act need an obvious way to call, email or send a request.
- Clear call to action on the homepage. A visible next step (book, buy, get a quote, contact) turns visits into enquiries.
- Interactive journeys (forms, checkout). Whether forms submit and checkouts complete is critical, but it cannot be judged from HTML.
Navigation
- Navigation on the homepage. Clear navigation helps visitors find products and services, and helps crawlers understand site structure.
- Breadcrumbs on deeper pages. Breadcrumbs show visitors where they are and can appear in search results.
Content
- Readable sentences and paragraphs. Very long sentences and walls of text make pages hard to read, especially on phones.
Trust
- Privacy policy linked. A visible privacy policy is a trust signal and often a legal requirement when collecting personal data.
- Social sharing previews. og:title and og:image control how pages look when shared in messaging apps and social networks.
- Favicon. Search results and browser tabs show your favicon, which makes your brand recognisable.
E-commerce
- Product pages describe price and availability. Product markup with an offer (price, currency, availability) enables rich results and answers basic buying questions.
- Shipping and returns information. Unclear delivery or returns terms are a leading reason shoppers abandon a purchase.
Related guides
Show who you are: About, contact, authors, dates and sources
Visible information about the people behind the site, how to reach them and where facts come from builds trust with visi...
Turn thin pages into useful, readable content
Expand pages that say too little, and make long pages easier to read, without padding them with filler.
Product pages: price, availability, shipping and returns
Answer the questions every shopper has before buying, on the page and in Product structured data.
Give visitors a clear next step: CTAs, navigation and breadcrumbs
Make it obvious what visitors should do next, and how to find their way around, from the homepage down to deep pages.
Set social sharing previews and a favicon
Control how your pages look when shared in messaging apps and social networks, and how your brand appears in browser tab...
See how your website scores
A free instant scan takes about ten seconds. No account needed.