Show who you are: About, contact, authors, dates and sources

The problem

There is no About page, no obvious way to get in touch, no privacy policy link, or articles do not show an author, a date or sources.

How to spot it

The audit lists which signals are missing and on which pages.

Why it matters

People (and systems that evaluate content) look for evidence that a real, accountable business is behind a site, and that information is current and sourced.

What happens if you leave it

Visitors hesitate to contact or buy, and informational content is less credible.

How to fix it

1. About page: who you are, how long you have operated, who works there, qualifications, and what makes you different. Link it from the header or footer of every page.
2. Contact options: a contact page, plus a clickable phone link (<a href="tel:+8801700000000">), an email link or a short form near the top of key pages.
3. Privacy policy: publish one and link it from the footer, especially if you collect form submissions.
4. Articles: show the author's name (ideally linking to an author bio), the publication date and the last-updated date, and include them in Article markup (author, datePublished, dateModified).
5. Sources: when you state facts or figures, link to the original source.

Common mistakes

• Stock-photo team pages with no real names.
• Updating the date without updating the content.

How to check the fix worked

From any page, can a new visitor find who runs the business and how to contact it within two clicks? Re-run the audit.