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Competitor analysis

Competitor analysis

Compare your website with the competitors you track, using publicly observable signals.

Observed facts

Measured side by side

Your homepage and up to five competitor homepages get the same evidence-based checks: technical SEO, answer engines, generative engines, AI visibility and search experience.

AI hypotheses

Positioning, explained

An AI reading of how each competitor describes its offer and audience, where they communicate better, and what you do better. Every quote is checked against the page it came from.

Labelled by source

Prioritised opportunities

Each opportunity says whether it comes from the measurements, from page content, or from interpretation, so you know how much to trust it.

How competitors are found

You add the competitors you know. If you want ideas, the AI can suggest more: these come from the model's general knowledge and can be wrong, so each one is labelled as a suggestion, its website is checked before you can add it, and nothing is added without your confirmation.

Polite and honest

We fetch only public homepages, follow each site's robots.txt, and never log in or run scripts. If a competitor blocks crawlers, we say so and leave it out. We do not estimate competitors' traffic, rankings or revenue, because we cannot measure them.

Included in the Starter plan and above. Results do not guarantee rankings, AI citations, traffic or revenue.

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