Technical SEO
Crawling, indexing, redirects, sitemaps and canonical URLs.
Technical SEO
Build an XML sitemap that only lists the right pages
A clean sitemap lists every page you want found: live, final and indexable. This guide covers creating one, keeping it accurate and fixing orphan pages.
Beginner · 20 min
Technical SEO
Control indexing with noindex, and avoid excluding important pages
Understand robots meta tags and the X-Robots-Tag header, find pages you excluded by accident, and control how much search and AI features may quote.
Beginner · 15 min
Technical SEO
Create and check your robots.txt file
robots.txt tells crawlers which parts of your site they may fetch and where your sitemap is. Here is how to publish a safe one and avoid blocking important pages by accident.
Beginner · 15 min
Technical SEO
Fix broken links and pages that return errors
Find and repair links to missing pages, restore or redirect dead URLs, and deal with server errors and unreachable pages.
Beginner · 30 min
Technical SEO
Plan clean, readable URLs and site depth
Use short, lowercase, hyphenated URLs and keep important pages within a few clicks of the homepage, without breaking existing links.
Intermediate · 20 min
Technical SEO
Remove redirect chains and update links to redirected URLs
Redirect old URLs straight to their final destination in one hop, and point your own links at final URLs.
Intermediate · 25 min
Technical SEO
Set up hreflang for multilingual and multi-regional sites
Tell search engines which language or regional version of a page to show, with valid codes, self-references and reciprocal links.
Advanced · 45 min
Technical SEO
Use canonical tags and fix duplicate content
Tell search engines which URL is the preferred version of a page, and consolidate pages that repeat the same content.
Intermediate · 30 min