Content and on-page
Titles, descriptions, headings and content that helps visitors decide.
Content and on-page
Structure pages with one H1 and logical subheadings
Use one clear H1 for the page topic and H2–H3 for sections, without skipping levels, so people and machines can follow the page.
Beginner · 15 min
Content and on-page
Write meta descriptions that earn the click
A meta description is your pitch under the title in search results. Write a unique, accurate summary for each important page.
Beginner · 20 min
Content and on-page
Write unique, descriptive title tags
The title is the headline people see in search results and browser tabs. Give every page a unique, specific title of a sensible length.
Beginner · 20 min