Write unique, descriptive title tags
The title is the headline people see in search results and browser tabs. Give every page a unique, specific title of a sensible length.
The problem
Some pages have no <title>, several pages share the same title, or titles are very short or very long.
How to spot it
- Browser tabs show the URL or a generic name such as "Home".
- The audit groups pages that share a title, or lists titles with their length.
Why it matters
Search engines use the title as the main clue to a page's topic and usually as the clickable headline in results. A clear, specific title helps the right people click.
What happens if you leave it
Search engines may rewrite missing or generic titles themselves, and pages with identical titles compete with each other.
How to fix it
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Write a title for each page that says what the page is about and who it is for, with your brand at the end:
<title>Emergency Plumber in Dhaka – 24/7 Call-Outs | Acme Plumbing</title> -
Aim for roughly 30–60 characters so it is not cut off. Put the most important words first.
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Make every title unique. For templated pages (products, locations) include the distinguishing detail: product name, city, model.
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Match the title to the page's main heading and content; do not promise something the page does not deliver.
Platform-specific notes
- WordPress / Shopify: edit the "SEO title" field in your SEO plugin or the page's search-listing settings.
- Templates: fix duplicate titles at the template level (for example
{product name} – {category} | Brand).
Common mistakes
- Using the brand name alone, or "Home", as the homepage title.
- Keyword stuffing ("Plumber Dhaka, Dhaka Plumber, Best Plumber…").
- The same title on every paginated or filtered page.
How to check the fix worked
Hover the browser tab or view the source to check the <title>. Re-run the audit; missing and duplicate titles should be gone.
References and further reading
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